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Privacy policy of Vorwärts GmbH

Status: 24.05.2018


We are very pleased about your interest in our company. Data protection is a particularly high priority for the management of Vorwärts GmbH. It is possible to use the Vorwärts GmbH website without providing any personal data. However, if a person concerned wishes to use special services of our company, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, for example the name, address, e-mail address or telephone number of a person concerned, is always carried out in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to Vorwärts GmbH. By means of this data protection declaration our company wishes to inform the public about the nature, scope and purpose of the personal data collected, used and processed by us. In addition, this data protection declaration is intended to inform affected persons of the rights to which they are entitled.

Vorwärts GmbH, as the party responsible for processing, has implemented numerous technical and organisational measures to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative channels, for example by telephone.

  1. Definition of terms

    The data protection declaration of Vorwärts GmbH is based on the terminology used by the European guidelines and regulations body when the basic data protection regulation (DS-GVO) was issued. Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

    We use the following terms, among others, in this privacy policy:

    1. Personal data

      Personal data means any information that relates to an identified or identifiable natural person (thereafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an on-line identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

    2. Person concerned

      Data subject means any identified or identifiable natural person whose personal data are processed by the data controller.

    3. Processing

      Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, sorting, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

    4. Restriction of processing

      Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

    5. Profiling

      Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural persons performance at work, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location.

    6. Pseudonymisation

      Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the need to obtain additional information, provided that this additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data is not attributed to an identified or identifiable natural person.

    7. Controller or data controller

      Controller or data controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the Member States, provision may be made for the controller to be designated in accordance with Union law or the law of the Member States.

    8. Contract processors

      The processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

    9. Recipient

      Recipient means any natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not that person is a third party. However, authorities which may receive personal data in the course of a specific investigation, in accordance with Union law or the law of the Member States, shall not be considered as recipients.

    10. Third parties

      Third party means any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

    11. Consent of the data subject:

      Consent is any freely given, informed and unequivocal expression of will by the data subject in a specific case, in the form of a declaration or other unequivocal affirmative act by which the data subject signifies his or her consent to the processing of personal data relating to him or her.

    12. Our websites

      To the web pages of Vorwärts GmbH belong:

  2. Name and address of the data controller

    The person responsible within the meaning of the basic data protection regulation, other data protection laws applicable in the member states of the European Union and other regulations of a data protection nature is:

    Vorwärts GmbH Im Mediapark 5 50670 Köln
    Tel.: +49 - (0) 221 - 9999 2727 E-Mail: anfrage@vorwaerts.com Website: https://www.vorwaerts.com
  3. Name and address of the data protection officer

    The data protection officer of the data controller is:

    Martin-Sigmund Rheindt Rechtsanwälte Rheindt Häussling Jungnitsch
    Friedrich-Ebert-Anlage 16 69117 Heidelberg

    Every person concerned can contact our data protection officer directly at any time with all questions and suggestions concerning data protection.

  4. Cookies

    The internet pages of Vorwärts GmbH use cookies. Cookies are text files which are filed and stored on a computer system via an internet browser.

    Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identification of the cookie. It consists of a string of characters that can be used to assign Internet pages and servers to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified by means of the unique cookie Id

    Through the use of cookies Vorwärts GmbH can provide users of this website with more user-friendly services, which would not be possible without the setting of cookies.

    By means of a cookie the information and offers on our website can be optimised in the interest of the user. Cookies enable us, as already mentioned, to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, as this is done by the website and the cookie stored on the users computer system. Another example is the cookie of a shopping basket in the online shop. The online shop uses a cookie to remember the articles that a customer has placed in the virtual shopping basket.

    The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be used to their full extent.

  5. Collection of data and general information

    The website of Vorwärts GmbH collects a number of general data and information with every call to the website by a person concerned or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the internet page, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information which serve to prevent danger in case of attacks on our information technology systems.

    When using this general data and information Vorwärts GmbH does not draw any conclusions about the person concerned. This information is rather required to (1) deliver the content of our website correctly, (2) to optimize the content of our website and the advertising for it, (3) to ensure the long-term functionality of our information technology systems and the technology of our website and (4) to provide law enforcement agencies in the case of a cyber attack the necessary information for prosecution. This anonymously collected data and information is therefore evaluated by Vorwärts GmbH on the one hand statistically and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

  6. the data collected by us and the type and purpose of its processing and use

  1. 1. Routine deletion and blocking of personal data

    The controller processes and stores personal data of the data subject only for the period of time necessary to achieve the purpose of storage or if provided for by the European Directives and Regulations or any other legislator in laws or regulations to which the controller is subject.

    If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation Giver or another responsible legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with legal requirements.

  2. 2. Rights of the data subject

    1. 1. Right to confirmation Every data subject has the right, granted by the European legislator, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact an employee of the controller.

    2. 2. Right to inquiry

      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain at any time and free of charge from the data controller information on the personal data stored about him or her and a copy of this information. In addition, the European Data Protection Supervisor has granted the data subject access to the following information:

      the purposes of the processing the categories of personal data to be processed the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular, in the case of recipients in third countries or international organisations, if possible, the envisaged duration for which the personal data will be kept or, if that is not possible, the criteria for determining that duration the existence of a right of rectification or erasure of the personal data relating to them or of a restriction on processing by the controller or of a right of objection to such processing the existence of a right of appeal to a supervisory authority where the personal data are not collected from the data subject all available information on the origin of the data the existence of automated decision making, including profiling, in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.

      If a data subject wishes to exercise this right of access, he or she may at any time contact an employee of the controller.

    3. 3. Right of rectification

      Any person affected by the processing of personal data has the right, granted by the European legislator, to request the immediate rectification of incorrect personal data concerning him. The data subject also has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.

      If a data subject wishes to exercise this right of rectification, he or she may at any time contact an employee of the controller.

    4. 4. Right of cancellation

      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate erasure of personal data relating to him or her, where one of the following reasons applies and where the processing is not necessary

      The personal data has been collected or otherwise processed for purposes for which it is no longer necessary. The data subject withdraws the consent on which the processing was based under Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA and there is no other legal basis for the processing. The data subject lodges an objection to the processing in accordance with Article 21(1) of the DS-BER and there are no overriding legitimate reasons for the processing, or the data subject lodges an objection to the processing in accordance with Article 21(2) of the DS-BER. The personal data were processed unlawfully. The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject. The personal data were collected in relation to information society services offered, in accordance with Article 8(1) of the DS-GVO. If one of the above reasons applies and a data subject wishes to request the deletion of personal data stored by Vorwärts GmbH, he/she may contact an employee of the data controller at any time. The employee of Vorwärts GmbH will ensure that the request for deletion is complied with immediately.

      The accuracy of the personal data is contested by the data subject, for a period of time that allows the data controller to verify the accuracy of the personal data. The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted. The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them in order to assert, exercise or defend his rights. The data subject has lodged an objection to the processing in accordance with Article 21 (1) of the DPA and it is not yet clear whether the legitimate reasons given by the controller outweigh those of the data subject. If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored at Vorwärts GmbH, he or she may contact an employee of the data controller at any time. The employee of Vorwärts GmbH will initiate the restriction of processing.

    5. 5. Right to limit processing

      Any person affected by the processing of personal data has the right granted by the European Directives and Regulations to request the controller to restrict the processing if one of the following conditions is met:

      The accuracy of the personal data is contested by the data subject, for a period of time that allows the data controller to verify the accuracy of the personal data. The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted. The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them in order to assert, exercise or defend his rights. The data subject has lodged an objection to the processing in accordance with Article 21 (1) of the DPA and it is not yet clear whether the legitimate reasons given by the controller outweigh those of the data subject. If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored at Vorwärts GmbH, he or she may contact an employee of the data controller at any time. The employee of Vorwärts GmbH will initiate the restriction of processing.

    6. 6. Right to data transferability

      Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her, which have been provided by the data subject to a data controller, in a structured, common and machine-readable format. He/she also has the right to have these data communicated to another controller without hindrance by the controller to whom the personal data have been made available, provided that the processing is based on the consent pursuant to Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA or on a contract pursuant to Article 6(1)(b) of the DPA, and provided that the processing is carried out by means of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

      Furthermore, when exercising their right to data transfer in accordance with Art. 20 Paragraph 1 DS-GVO, the data subject has the right to request that personal data be transferred directly from one person responsible to another person responsible, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not affected.

      To assert the right to data transferability, the person concerned can contact an employee of Vorwärts GmbH at any time.

    7. 7. Right of appeal

      Every person concerned by the processing of personal data has the right, granted by the European legislator for directives and regulations, to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out on the basis of Article 6(1)(e) or (f) of the DPA. This also applies to profiling based on these provisions.

      Vorwärts GmbH will no longer process personal data in the event of an objection, unless we can prove compelling reasons for processing worthy of protection, which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.

      If Vorwärts GmbH processes personal data for the purpose of direct marketing, the person concerned has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is connected with such direct advertising. If the data subject objects to Vorwärts GmbH processing for the purposes of direct marketing, Vorwärts GmbH will no longer process the personal data for these purposes.

      In addition, the data subject has the right to object, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out at Vorwärts GmbH for scientific or historical research purposes or for statistical purposes in accordance with Article 89 paragraph 1 of the DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest.

      In order to exercise the right to object, the person concerned may directly contact any employee of Vorwärts GmbH or any other employee. The data subject is also free to exercise his/her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

    8. 8. automated decisions in individual cases including profilingEvery person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or national legislation to which the controller is subject and such legislation provides for adequate safeguards of the rights and freedoms and legitimate interests of the data subject, or (3) is taken with the explicit consent of the data subject. Where the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is taken with the express consent of the data subject, Vorwärts GmbH shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of the controller, to put forward his point of view and to challenge the decision. If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time contact a member of the controllers staff.

    9. 9. Right to revoke a data protection consentEvery person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to revoke consent to the processing of personal data at any time.

      If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time contact an employee of the controller.

  3. 3. privacy policy on the use of Facebook

    The data controller has integrated components of the company Facebook on this website. Facebook is a social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

    The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data if a data subject lives outside the USA or Canada is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

    Each time the data controller calls up one of the individual pages of this Internet site, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins. In the course of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.

    If the person concerned is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the person concerned. If the person concerned presses one of the Facebook buttons integrated on our website, for example the "Like" button, or if the person concerned makes a comment, Facebook assigns this information to the personal Facebook user account of the person concerned and stores this personal data. Facebook will always receive information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

    The data policy published by Facebook, which can be accessed at https://facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the person concerned to suppress data transfer to Facebook.

  4. data protection regulations for the use and application of Google AdSenseThe data controller has integrated G oogle AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on third party sites according to the content of the respective third party site. Google AdSense allows an interest-related targeting of the internet user, which is implemented by generating individual user profiles. The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is able to analyse the use of our website. Each time the data controller accesses one of the individual pages of this website, which is operated by the data controller and on which a Google AdSense component has been integrated, the Internet browser on the data subjects information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and the billing of commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission invoicing. The person concerned can prevent cookies from being set by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs. Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which enables statistical evaluation. The embedded pixel-code enables Alphabet Inc. to recognise whether and when an Internet page was opened by a person concerned and which links were clicked on by the person concerned. Counting pixels are used, among other things, to evaluate the flow of visitors to a website.

    Through Google AdSense, personal data and information, which includes IP addresses and is necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Under certain circumstances, Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

    Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

  5. data protection regulations for the application and use of Google Analytics (with anonymisation function)

    The person responsible for processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data about the website from which a person concerned came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of internet advertising.

    The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

    The data controller additionally uses the "_ gat. _ anonymizeIP " application for web analysis through Google Analytics. By means of this supplement, the IP address of the persons Internet connection is shortened and made anonymous by Google if access to our Internet pages comes from a Member State of the European Union or another State that is party to the Agreement on the European Economic Area.

    The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website. Google Analytics places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical process, Google obtains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements. By means of the cookie, personal information such as the access time, the location from which an access originated and the frequency of visits to our website by the person concerned is stored. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs. Furthermore, the data subject has the opportunity to object to the collection of data generated by Google Analytics and relating to the use of this website and the processing of such data by Google and to prevent such processing. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the information technology system of the person concerned is deleted, formatted or reinstalled at a later date, the person concerned must re-install the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or by another person within his or her sphere of control, it is possible to reinstall or reactivate the browser add-on. Further information and Google applicable privacy policy can be found at https://www.google.de/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/en_en/analytics/.

  6. data protection regulations on the use and application of Google Remarketing

    The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords which enables a company to display advertising to internet users who have previously visited the companys website. The integration of Google Remarketing thus enables a company to create user-related advertising and thus to display advertisements relevant to the interests of the internet user.

    The company operating the Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

    The purpose of Google Remarketing is to show interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet sites, which are tailored to the individual needs and interests of Internet users.

    Google Remarketing places a cookie on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is able to recognise the visitor to our website if he or she subsequently calls up websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is called up, the Internet browser of the person concerned automatically identifies itself to Google. In the course of this technical process, Google obtains knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses, among other things, to display interest-relevant advertising.

    By means of the cookie, personal information, for example the internet pages visited by the person concerned, is stored. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

    The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

    The data subject also has the possibility to object to interest-based advertising by Google. To do so, the person concerned must access the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there.

    Further information and Googles applicable privacy policy can be found at https://www.google.de/intl/en/policies/privacy/.

  7. privacy policy on the use and application of Google AdWords

    The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Googles search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to define predetermined keywords which enable an ad to appear in Googles search engine results only when the user uses the search engine to consult a keyword relevant search result. In the Google advertising network, the advertisements are distributed on theme-relevant internet pages by means of an automatic algorithm and in compliance with the keywords previously determined.

    The company operating the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

    The purpose of Google AdWords is to advertise our website by displaying advertisements relevant to our interests on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website. If a person concerned reaches our website via a Google advertisement, a so-called conversion cookie is stored on the information technology system of the person concerned by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the person concerned. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping basket from an online shop system, have been called up on our website. The conversion cookie enables both we and Google to track whether a person concerned who has reached our website via an AdWords ad has generated sales, i.e. whether he or she has completed or cancelled a purchase of goods. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the person concerned. The conversion cookie is used to store personal information, such as the websites visited by the person concerned. Whenever our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do so, the person concerned must access www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there. Further information and Googles applicable privacy policy can be found at https://www.google.com/intl/en/policies/privacy/.

  8. 8. privacy policy on the use and application of YouTube

    The data controller has integrated YouTube components into this website. YouTube is an internet video portal that allows video publishers to post video clips for free and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, but also music videos, trailers or videos created by users themselves can be accessed via the internet portal.

    YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

    Each time the data subject accesses one of the individual pages of this website operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subjects information technology system is automatically prompted by the relevant YouTube component to download a representation of the relevant YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/ As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the data subject.

    If the person concerned is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the person concerned is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

    YouTube and Google will receive information through the YouTube component that the data subject has visited our website whenever the data subject is logged on to YouTube at the same time as he or she visits our website, regardless of whether or not the data subject clicks on a YouTube video. If the data subject does not wish this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website. The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information on the collection, processing and use of personal data by YouTube and Google.

  9. 9) Legal basis of the processing

    Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were to be injured and his or her name, age, health insurance details or other vital information had to be disclosed to a doctor, hospital or other third party. In this case the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (Recital 47 Sentence 2 DS-GVO).

  10. 10. legitimate interests in the processing pursued by the controller or a third party

    If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

  11. 11. the period for which the personal data are stored

    The criteria for the duration of the storage of personal data is the respective legal retention period. After expiry of the period, the corresponding data is routinely deleted if it is no longer required for the fulfilment or initiation of a contract.

  12. 12. legal or contractual provisions making the personal data available; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing it

    We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). It may sometimes be necessary for a contract to be concluded that a data subject provides us with personal data which we must subsequently process. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the person concerned makes personal data available, the person concerned must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

  13. 13. Existence of automated decision-making

    As a responsible company, we avoid automated decision making or profiling.








This data protection declaration was created by the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer Bamberg in cooperation with the IT and data protection lawyer Christian Solmecke and translated by Vorwärts GmbH.